3 Reasons Your Business Should Be on Instagram | Social Media Marketing

It’s no secret that social media is a great place to market your business (for free), but do you know which channels are best for business? For over a decade, I’ve been using social media to market my business, and honestly, Instagram is where I have the most fun and highest conversions. Yes, I have…

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Why Your Business Needs Personal Brand Photos | Business

Personal brands are built on connections between the business owner and consumers. Customers are invited in to get to know the owner and have a reason to care about the brand and products/services.

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How to Find + Set Marketing Objectives | Marketing

When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…

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Market Segmentation: Finding Your Ideal Clients | Marketing

Throughout the years I’ve heard—and said—plenty of excuses for not starting or succeeding in marketing. Most of these come from a scarcity mindset around the customers we feel we want. In my early days as a photographer, I felt I had to have the clients that were willing to pay six figures for a session,…

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4 Key Points for Market Segmentation | Marketing

This may sound counter-intuitive, but having a clear market and a clear message to the market is the best way to sell, whether its donuts or diamonds. Knowing you’re talking to, what their preferences are and what the need will never let you down!

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How to Find Your Biggest Fans | Consumer Behavior 101

Whether you’re a small business owner or an associate working for a retail chain, understanding consumer behavior is essential to ensure success in your business.

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The Importance of Brand Positioning

Brand positioning isn’t just about where you sell your products, it’s about the culture you create for your business and your customers. Your brand’s position is less about what your selling or how you’re selling and more about how you make your customers feel when they interact with your product/service. To see just how much…

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5 Tips for the Beginning Marketer

You’ve entered the world of marketing and now you have to figure out where to even begin. I’ve been there, friend! Marketing is such a broad topic it can be overwhelming to consider all the possibilities and where to jump in. Well friend, you’re in luck! Here are my 5 tips for beginning marketers. #1…

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Finding Validation | Business

We all do it.  No matter how old we are or what business we are in, we all look for validation.  We seek it from our peers, our clients, our family and our friends. It’s human nature, a basic need. We want to know that we are good parents, good business owners, good ski-ball players. …

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