3 Reasons Your Business Should Be on Instagram | Social Media Marketing

It’s no secret that social media is a great place to market your business (for free), but do you know which channels are best for business? For over a decade, I’ve been using social media to market my business, and honestly, Instagram is where I have the most fun and highest conversions. Yes, I have…

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Why Your Business Needs Personal Brand Photos | Business

Personal brands are built on connections between the business owner and consumers. Customers are invited in to get to know the owner and have a reason to care about the brand and products/services.

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4 Ingredients for Building a Personal Brand | Branding

When I started my photography business, I kept hearing “you are your brand” from other photographers. I was like “umm…okay, so my brand is short, nerdy, and has no self-control when it comes to chocolate chip cookies? What does that even mean?” Now, the phrase “personal brand” has become really trendy, but so many entrepreneurs…

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The Importance of Brand Positioning

Brand positioning isn’t just about where you sell your products, it’s about the culture you create for your business and your customers. Your brand’s position is less about what your selling or how you’re selling and more about how you make your customers feel when they interact with your product/service. To see just how much…

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