The Role of Instagram in Social Media Marketing | Marketing

Advertising has become so ingrained in social media, we often even don’t realize what we’re seeing is an ad. In the 3 minutes I was on scrolling through Instagram this morning I saw ads for everything from parenting advice to office chairs and even an ad for fun socks…

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Using Instagram for Marketing | Business + Marketing

When was the last time you logged into Instagram? Yesterday? An hour ago? 5 minutes ago? There’s no denying that people love those neat little squares, and I’m definitely one of them. I’ve used Instagram almost exclusively for my business—and personal use—for a few years now. There’s just something about being able to see photos…

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8 Meal Planning Tips + Tricks | Lifestyle

Throughout the years I’ve learned some great do’s and don’t when t comes to planning our meals. Whether you want to start meal planning to save money, eat healthier or just stop the indecision, these tips can help make your path smoother. Here are my top 8 tips for meal planning & a freebie to get you started!

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Life as a Modern Day Heathen Family

There’s so much of my life I’ve been willing to share about—anxiety, c-sections, parenthood, military life, entrepreneurship—but, one thing that has always filled me with dread, is letting the whole wide world know we’re pagan (gasp!). Well, this year, I’ve decided I’ve had enough of hiding this side of our crazy life.

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4 Tips to Break Your Phone Addiction

With the new year just days away and seeing so many people asking questions about how to minimize phone time and be more present, I thought I would share what steps I took to put the phone down and be more intentional about how I use it.

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The Importance of Ethics in SEO | Marketing

While shady SEO practices probably won’t land you in a federal penitentiary, they can (and likely will) earn you some time in Google solitary. To avoid landing in the search engine slammer, let’s take a quick look at what ethical and unethical SEO look like.

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Pros & Cons of Paid vs. Organic Search Strategies

One of the biggest questions new business owners ask is, “how do I get people to find me online”? The short answer is to use SEO and SEM to help people find you. If you’re like me when I first started out, you’re thinking, “Well, yeah! But how exactly do I do that?” Well, friend, the answer…

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3 Predictions for the Future of Digital Advertising

It’s no secret that businesses strive to stay on top of—or ideally, ahead—of marketing trends. With the digital landscape continuously changing and creating new ways to interact between brands and their customers, it can be hard to keep up and even harder for brands trying to figure out how to break into the digital marketing…

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The Importance of Brand Positioning

Brand positioning isn’t just about where you sell your products, it’s about the culture you create for your business and your customers. Your brand’s position is less about what your selling or how you’re selling and more about how you make your customers feel when they interact with your product/service. To see just how much…

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5 Tips for the Beginning Marketer

You’ve entered the world of marketing and now you have to figure out where to even begin. I’ve been there, friend! Marketing is such a broad topic it can be overwhelming to consider all the possibilities and where to jump in. Well friend, you’re in luck! Here are my 5 tips for beginning marketers. #1…

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How to Create a Marketing Campaign as Fierce as RuPaul | Business & Marketing

When it comes to marketing, we all have the same primary goal: be seen by the right people at the right time, so they will buy our products. This goal can be overwhelming. There are millions of business fish in the marketing sea, all screaming to be heard and wearing their trendiest scales. So how…

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Photography 101: Shutter Speed

Photography is all about knowing and controlling light. To create an image we need to control how long we allow the light to enter our camera. We control this by adjusting our Shutter Speed. This is kind of point-blank: shutter speed is how fast your shutter opens and closes again. Think of it like a…

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