How to Find + Set Marketing Objectives | Marketing

When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…

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Market Segmentation: Finding Your Ideal Clients | Marketing

Throughout the years I’ve heard—and said—plenty of excuses for not starting or succeeding in marketing. Most of these come from a scarcity mindset around the customers we feel we want. In my early days as a photographer, I felt I had to have the clients that were willing to pay six figures for a session,…

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4 Key Points for Market Segmentation | Marketing

This may sound counter-intuitive, but having a clear market and a clear message to the market is the best way to sell, whether its donuts or diamonds. Knowing you’re talking to, what their preferences are and what the need will never let you down!

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The Benefits of Mobile Marketing | Business + Marketing

Whether you’re an Android enthusiast or an iPhone lover, one thing is certain: we rely on our phones daily. We use them to check the weather before we get dressed, scroll through social media in the bathroom, and listen to books and podcasts during our commute. They entertain us (and our kids), inform us, and…

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The Benefits of Pinterest Marketing | Marketing

If you’ve thrown a birthday for your kid, taken family photos, or redecorate a room in your house anytime in the last 5 years, odds are you’ve looked at Pinterest at least once. Somewhere between social media platforms and search engines, Pinterest makes looking at ads addictive (Pinterest, 2021), which is exactly why it’s perfect…

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The Role of Instagram in Social Media Marketing | Marketing

Advertising has become so ingrained in social media, we often even don’t realize what we’re seeing is an ad. In the 3 minutes I was on scrolling through Instagram this morning I saw ads for everything from parenting advice to office chairs and even an ad for fun socks…

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Using Instagram for Marketing | Business + Marketing

When was the last time you logged into Instagram? Yesterday? An hour ago? 5 minutes ago? There’s no denying that people love those neat little squares, and I’m definitely one of them. I’ve used Instagram almost exclusively for my business—and personal use—for a few years now. There’s just something about being able to see photos…

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The Importance of Ethics in SEO | Marketing

While shady SEO practices probably won’t land you in a federal penitentiary, they can (and likely will) earn you some time in Google solitary. To avoid landing in the search engine slammer, let’s take a quick look at what ethical and unethical SEO look like.

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5 Tips for the Beginning Marketer

You’ve entered the world of marketing and now you have to figure out where to even begin. I’ve been there, friend! Marketing is such a broad topic it can be overwhelming to consider all the possibilities and where to jump in. Well friend, you’re in luck! Here are my 5 tips for beginning marketers. #1…

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How to Create a Marketing Campaign as Fierce as RuPaul | Business & Marketing

When it comes to marketing, we all have the same primary goal: be seen by the right people at the right time, so they will buy our products. This goal can be overwhelming. There are millions of business fish in the marketing sea, all screaming to be heard and wearing their trendiest scales. So how…

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