Why Your Business Needs Personal Brand Photos | Business

Personal brands are built on connections between the business owner and consumers. Customers are invited in to get to know the owner and have a reason to care about the brand and products/services.

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How to Find + Set Marketing Objectives | Marketing

When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…

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Market Segmentation: Finding Your Ideal Clients | Marketing

Throughout the years I’ve heard—and said—plenty of excuses for not starting or succeeding in marketing. Most of these come from a scarcity mindset around the customers we feel we want. In my early days as a photographer, I felt I had to have the clients that were willing to pay six figures for a session,…

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Using Instagram for Marketing | Business + Marketing

When was the last time you logged into Instagram? Yesterday? An hour ago? 5 minutes ago? There’s no denying that people love those neat little squares, and I’m definitely one of them. I’ve used Instagram almost exclusively for my business—and personal use—for a few years now. There’s just something about being able to see photos…

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The Importance of Ethics in SEO | Marketing

While shady SEO practices probably won’t land you in a federal penitentiary, they can (and likely will) earn you some time in Google solitary. To avoid landing in the search engine slammer, let’s take a quick look at what ethical and unethical SEO look like.

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