How to Find + Set Marketing Objectives | Marketing

When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…

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Market Segmentation: Finding Your Ideal Clients | Marketing

Throughout the years I’ve heard—and said—plenty of excuses for not starting or succeeding in marketing. Most of these come from a scarcity mindset around the customers we feel we want. In my early days as a photographer, I felt I had to have the clients that were willing to pay six figures for a session,…

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Traveling Europe with 3 Kids: Simplified Day Trips | Travel

When we got orders to Germany 2 years ago, we knew we wanted to make travel a priority. Both Nick and I have wandering souls and we wanted to make sure our kids got a chance to see how big and beautiful this world is (nevermind that they were 1, 3 and 5 when we moved here). We’ve traveled throughout Germany, and well as internationally, which is a huge feat given…you know…RONA. From day trips to week long adventures, we’ve learned a few tricks and tips to make travel—and life—easier.

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