The Mom Gift Guide for All Occasions

Do you have a hard time figuring out what to get for the moms in your life? Me too. Maybe it’s because moms tend to put everyone first, so their wants and needs are less noticeable to us. If the moms in your life are anything like mine—including my mom, mother-in-law, friends who are fellow…

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3 Reasons Your Business Should Be on Instagram | Social Media Marketing

It’s no secret that social media is a great place to market your business (for free), but do you know which channels are best for business? For over a decade, I’ve been using social media to market my business, and honestly, Instagram is where I have the most fun and highest conversions. Yes, I have…

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Why Your Business Needs Personal Brand Photos | Business

Personal brands are built on connections between the business owner and consumers. Customers are invited in to get to know the owner and have a reason to care about the brand and products/services.

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4 Ingredients for Building a Personal Brand | Branding

When I started my photography business, I kept hearing “you are your brand” from other photographers. I was like “umm…okay, so my brand is short, nerdy, and has no self-control when it comes to chocolate chip cookies? What does that even mean?” Now, the phrase “personal brand” has become really trendy, but so many entrepreneurs…

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How to Find + Set Marketing Objectives | Marketing

When I first started my photography business in 2013 my marketing mind-frame was “if I show it they will come”. The truth is I had no idea what I was doing or who I was even talking to. I had one goal—to book sessions—but without direction and purposeful action, I rarely achieved it. Simply put,…

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Market Segmentation: Finding Your Ideal Clients | Marketing

Throughout the years I’ve heard—and said—plenty of excuses for not starting or succeeding in marketing. Most of these come from a scarcity mindset around the customers we feel we want. In my early days as a photographer, I felt I had to have the clients that were willing to pay six figures for a session,…

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Traveling Europe with 3 Kids: Simplified Day Trips | Travel

When we got orders to Germany 2 years ago, we knew we wanted to make travel a priority. Both Nick and I have wandering souls and we wanted to make sure our kids got a chance to see how big and beautiful this world is (nevermind that they were 1, 3 and 5 when we moved here). We’ve traveled throughout Germany, and well as internationally, which is a huge feat given…you know…RONA. From day trips to week long adventures, we’ve learned a few tricks and tips to make travel—and life—easier.

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4 Key Points for Market Segmentation | Marketing

This may sound counter-intuitive, but having a clear market and a clear message to the market is the best way to sell, whether its donuts or diamonds. Knowing you’re talking to, what their preferences are and what the need will never let you down!

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How to Find Your Biggest Fans | Consumer Behavior 101

Whether you’re a small business owner or an associate working for a retail chain, understanding consumer behavior is essential to ensure success in your business.

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The Benefits of Mobile Marketing | Business + Marketing

Whether you’re an Android enthusiast or an iPhone lover, one thing is certain: we rely on our phones daily. We use them to check the weather before we get dressed, scroll through social media in the bathroom, and listen to books and podcasts during our commute. They entertain us (and our kids), inform us, and…

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The Benefits of Pinterest Marketing | Marketing

If you’ve thrown a birthday for your kid, taken family photos, or redecorate a room in your house anytime in the last 5 years, odds are you’ve looked at Pinterest at least once. Somewhere between social media platforms and search engines, Pinterest makes looking at ads addictive (Pinterest, 2021), which is exactly why it’s perfect…

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